The City Music Story
City Music. A frontier of excellence in Singapore’s music scene, made possible with our wealth of experience and an innovative outlook propelling us forward. As an established music retailer, we cater to the needs of a wide-ranging audience: aspiring musicians, passionate hobbyists, veteran artists, and everyone in between. We pride ourselves on providing clients with tailor-made music and audio solutions to realize their creative ideals.
The City Music story is one shaped by humility, dedication and resolve. Our journey had its humble beginnings in 1968, when the desire to make the world of music more accessible to the masses was actualised by Willy Hoe Chian Kok. As a budding music instrument retail store, we navigated through much uncertainty in our early days.
The novelty in technology meant that soundscapes were ever-changing, necessitating an embracive mindset of change being a constant. We adapted to the evolving demands of the market by keenly identifying potential outlets for growth and roping in various technological giants, empowering us to establish a firm foothold in the music industry.
Beyond our traditional ventures, we have also cemented our position as a leading audio technology company here in Singapore. Our diverse line of products is well-complemented by our experience in offering solutions of a hybrid flair, catering to both professional and consumer needs. With a wide portfolio of reputable brands under our belt, we are confident that we remain strategically poised to fulfill the audio market’s wide-ranging needs.
Here at City Music, we look beyond the world of sonic possibilities. The connections we make lie at the heart of what we do. With that in mind, we strive to pave the way for meaningful ties to be fostered with our customers, partners and affiliates. As one of our core tenets, we take immense pride in investing into the educational scene. We firmly believe that the world of sound holds a place for all who traverse it — differences can be set aside and intricate ties woven over a common love for music.
As such, we strive to provide meaningful insights into the sonic sphere with our expertise; this is accomplished through the various workshops and educational visits that we routinely organise. One of City Music’s originals would be our Bring Your Own Guitar (#BYOG) Acoustic Workshop Series, where avid guitarists gain access to proper guitar care tips from our highly experienced consultants.
The COVID-19 pandemic was a tumultuous time for the local music scene, posing numerous unforeseen challenges. The sudden absence of physical platforms meant that the integration of technology into pre-existing workflows assumed a greater significance.
Recognising the value of asynchronicity in addressing these obstacles, City Music advocated strongly for audio and video solutions of a remote nature in our ‘Work/Play/Create@Home’ initiative. Spearheaded by our team, the outreach provided in-depth guidance on the technological aspects, while also offering equipment loans to freelance music educators free-of-charge. With our efforts to facilitate a seamless transition to the digital space, all stakeholders were able to safeguard their core interests and new partnerships were forged.
Looking forward, we remain committed in our desire to cultivate the City Music brand — one that resonates deeply with all who we serve. Your continued support is a testament to the sincerity of our staff, and the proven quality of the products we carry. We will continue setting the highest of standards by reaching for excellence in all our undertakings, and we look forward to being your trusted musical partner in the years to come. For more information, you can view our Company Profile here.
Sincerely, The City Music Team